Calculators
Flywheel + scaling
Flywheel projector
| Week | Budget | Revenue | Profit reinvested | Next budget |
|---|---|---|---|---|
| 1 | $100 | $300 | $50 | $150 |
| 2 | $150 | $450 | $75 | $225 |
| 3 | $225 | $675 | $113 | $338 |
| 4 | $338 | $1,013 | $169 | $506 |
| 5 | $506 | $1,519 | $253 | $759 |
| 6 | $759 | $2,278 | $380 | $1,139 |
Start ~$50/weekend as a fixed learning investment until profitable, then ramp by the rules.
Scale-protocol engine
Per ad-set
HOLD
Account state
SCALING
Ramp steadily; keep testing creatives.
Blocking gate
BLOCKED
Email < 20% of revenue — grow email flows first.
Profit target
break-even (testing)
Do this next
Highest-leverage move: build Klaviyo flows (welcome, abandoned cart, browse, post-purchase) and a weekly campaign.
Gates in order
- email >= 20% of revenue
- store conversion rate 2.5-3%+
- then ramp ad budgets
Run the budget rules every 2-3 days, skipping Mon/Tue.